Big Bright LightsBirmingham, Alabama
Downtown Birmingham, Alabama skyline at golden hour with the Alabama Theatre sign visible

Birmingham, Alabama

Birmingham businesses deserve better marketing.

Big Bright Lights helps growing businesses get found, get customers, and understand what's actually working through paid media, search, websites, and analytics.

We call it Search to Sale — one connected path from someone searching for what you do to money in the bank.

Let's TalkSee How Search To Sale Works

Based in Birmingham, Alabama. Built for businesses that want an actual marketing partner.

Where the experience comes from

  • 10+ years managing paid media
  • Google Ads certified
  • AMA Birmingham leadership
  • Speaks and teaches on analytics, advertising, and AI

Search to Sale

Most marketing stops at the click. We follow the money.

One connected path from someone searching for what you do, through to a closed sale — and back into the platforms buying the traffic.

  1. 01Visibility & demandGet found by people already looking.
  2. 02Website visitsSend that attention somewhere worth landing.
  3. 03Meaningful actionsCount the things that actually matter.
  4. 04Qualified leadsSeparate real opportunities from noise.
  5. 05Sales & revenueFollow the lead all the way to money.
  6. 06Data back to the platformsTeach the machines what a good customer looks like.

Which sentence sounds like your business?

See how Search to Sale works

Marketing shouldn't be hard

Marketing shouldn't feel like hiring another problem.

You don't need more dashboards, meetings, jargon, or random tactics.

You need people who understand your business, tell you the truth, and know what to do next.

That's Big Bright.

  • Talk to people who know your business.

    Direct access to experienced marketers. No unnecessary account layers.

  • Know what your marketing is actually doing.

    Clear reporting connected to calls, leads, sales, and revenue.

  • Get recommendations before you have to ask.

    We watch performance and look for what should happen next.

  • No mystery. No runaround. No marketing theater.

    Straight answers. Practical recommendations. Real results.

How we help

We help businesses grow.

01

Paid Media

Google Ads, Meta, YouTube, and paid search built around actual business outcomes.

Learn More

02

Search Visibility

SEO, local search, and AI visibility so customers can find you wherever they're looking.

Learn More

03

Websites & Landing Pages

Pages that clearly explain what you do, build trust, and turn traffic into opportunities.

Learn More

04

Analytics

Tracking that connects marketing activity to calls, leads, sales, and revenue.

Learn More

Not sure what you need? Good. That's our job.

Let's Figure It Out

Who this works for — and who it doesn't.

We'd rather tell you now than three months in.

A good fit

  • You sell something with real value per customer — services, trades, healthcare, professional practices, considered purchases
  • You can handle more work if it shows up
  • Someone on your side can answer questions about leads and closed jobs
  • You want to know what's working, even when the answer is unflattering
  • You're prepared to invest at the level your market actually costs

Probably not a fit

  • You want the cheapest possible management fee
  • You need leads this week and can't wait out a 90-day build
  • Nobody follows up on leads consistently
  • You want rankings or results guaranteed in writing
  • You'd rather not know which half of the budget isn't working

Start here

Name the problem before you name the tactic.

No leads coming in
Paid media
Can't tell what's working
Analytics
Invisible in local search
Search visibility
Traffic that doesn't convert
Websites

Not sure which one you're dealing with? That's a normal place to start — tell us what's happening and we'll help you sort it out.

What this costs, before you ask.

Ongoing partnerships run $1,750 to $6,000 per month, depending on scope, plus your ad spend. One-time work starts at $750 for a Google Ads audit. Every tier and inclusion is published — no discovery call required to see a number.

See full pricing

What you're not risking

  • You own every account, profile, and asset — always
  • Month to month after an initial 90-day commitment
  • No cancellation penalties
  • Ad spend billed to your card, never marked up
  • Your audit fee comes off your first month
Evening on a downtown Birmingham street, with lit storefront windows along historic brick buildings

From Birmingham. For Birmingham.

Big Bright is from Birmingham.

We work with businesses across the country, but Birmingham is home.

We want to know the owners, organizations, creatives, and companies making this city better — and we want Big Bright to be part of that community.

That means showing up. Making introductions. Sharing what we know. Supporting good work. And helping good businesses grow.

Our Birmingham Story

Learn before you buy

Straight answers, published for free.

Read the journal

Founder & Lead Strategist

Experienced marketing. Actual humans.

Big Bright Lights is founder-led by Matt Robinson, a Birmingham-based paid media strategist, analytics nerd, speaker, and longtime agency marketer.

He speaks and teaches regularly around Birmingham — AMA Birmingham sessions, Marketing Mornings, and panels on advertising, analytics, and AI search.

Big Bright was built around a simple belief: businesses deserve experienced people who care enough to understand what they're actually trying to accomplish.

Meet Big Bright
Matt Robinson speaking with a microphone on stage at a Birmingham marketing event
Matt Robinson at an AMA Birmingham Marketing Mornings session
Teaching and speaking around Birmingham

Let's grow something great together.

Tell us what you're trying to accomplish. We'll help figure out what marketing actually makes sense.

Start The Conversation