Big Bright LightsBirmingham, Alabama
Downtown Birmingham, Alabama skyline at golden hour with the Alabama Theatre sign visible

Birmingham, Alabama

Birmingham businesses deserve better marketing.

Big Bright Lights helps growing businesses get found, get customers, and understand what's actually working through paid media, search, websites, and analytics.

We call it Search to Sale — one connected path from someone searching for what you do to money in the bank.

Let's TalkFind Your Starting Point

Based in Birmingham, Alabama. Built for businesses that want an actual marketing partner.

Where the experience comes from

  • 10+ years managing paid media
  • Google Ads certified
  • AMA Birmingham leadership
  • Speaks and teaches on analytics, advertising, and AI

Find your starting point

Start with the outcome you want.

Pick the sentence closest to what you're dealing with. You don't have to know the tactic — that's our job.

Still not sure where it's breaking? Take the two-minute self-check — six questions, answers on screen, nothing to submit.

What this costs, before you ask.

Three ongoing tiers, published. Ad spend is separate and billed straight to your card — never marked up. One-time work starts at $750 for a Google Ads audit.

  • Spark

    $1,750per month

    One location, one service line, one channel done right.

    Ask about Spark

  • Signal

    $3,500per month

    Multiple channels that need to work together and be measured.

    Ask about Signal

  • Beacon

    $6,000per month

    Multi-location or higher-spend programs with revenue reporting.

    Ask about Beacon

Month to month after an initial 90-day commitment — six months for search and AI visibility work — and either side can end it with 30 days' written notice. See full pricing and what's included.

A good fit

  • You sell something with real value per customer — services, trades, healthcare, professional practices, considered purchases
  • You can handle more work if it shows up
  • Someone on your side can answer questions about leads and closed jobs

Probably not a fit

  • You want the cheapest possible management fee
  • You need leads this week and can't wait out a 90-day build
  • Nobody follows up on leads consistently

Search to Sale

Most marketing stops at the click. We follow the money.

One connected path from someone searching for what you do, through to a closed sale — and back into the platforms buying the traffic.

  1. 01Visibility & demandGet found by people already looking.
  2. 02Website visitsSend that attention somewhere worth landing.
  3. 03Meaningful actionsCount the things that actually matter.
  4. 04Qualified leadsSeparate real opportunities from noise.
  5. 05Sales & revenueFollow the lead all the way to money.
  6. 06Data back to the platformsTeach the machines what a good customer looks like.
See how Search to Sale works

Before you call anyone

The three questions everybody asks.

What will this cost me?
Ongoing partnerships run $1,750 to $6,000 per month, with your ad spend billed separately and never marked up. One-time projects start at $750. Every number is published.
How long am I locked in?
Month to month after an initial 90-day commitment — six months for search and AI visibility work — and either side can end it with 30 days' written notice. You own every account, profile, and asset — always. Read the terms.
How soon will I know it's working?
Measurement is fixed first, so you see real calls and forms in the first weeks. Paid media usually shows direction inside 90 days; search and AI visibility compound over six months or more. See how we work.

Learning Center

Answers before a sales call.

Costs, trade-offs, and the reasons campaigns underperform — written out in plain language, free to read, no form in the way.

Visit the Learning Center

From Birmingham. For Birmingham.

You'll work with Matt — and he's from here.

Big Bright Lights is founder-led by Matt Robinson, a Birmingham-based paid media strategist, analytics nerd, and longtime agency marketer. The person you talk to is the person doing the work.

He speaks and teaches around town — AMA Birmingham sessions, Marketing Mornings, and panels on advertising, analytics, and AI search.

We work with businesses across the country, but Birmingham is home. That means showing up, making introductions, sharing what we know, and helping good businesses here grow.

Meet Big Bright
Matt Robinson speaking with a microphone on stage at a Birmingham marketing event
Evening on a downtown Birmingham street, with lit storefront windows along historic brick buildings

Let's grow something great together.

Tell us what you're trying to accomplish. We'll help figure out what marketing actually makes sense.

Start The Conversation