01 · Paid Media
Paid media that buys customers, not impressions.
Most Birmingham businesses aren't losing money on ads because the platform is broken. They're losing money because nobody is watching the account, the offer is vague, and success is measured in clicks instead of customers.
We build paid media programs around what actually moves your business — phone calls, booked jobs, qualified leads, and revenue. Then we manage them like the money is ours.
In this service
What's included
The work itself.
Google Search & Performance Max
Campaign structure built around real buying intent, with negative keyword work that keeps your budget off tire-kickers.
Meta & Instagram
Creative and audience testing that gets in front of people in the metro who haven't heard of you yet — and back in front of the ones who have.
YouTube & Display
Affordable awareness that supports your search campaigns instead of competing with them.
Landing pages & offers
The ad is only half the job. We make sure the page it points to actually converts.
How it works
A process you can follow.
01
Audit and baseline
We look at what you've spent, what it produced, and what tracking is telling the truth.
02
Build
Clean account structure, tight targeting, honest ad copy, and conversion tracking wired correctly.
03
Manage and optimize
Weekly hands in the account. Budget moves toward what works and away from what doesn't.
04
Report in plain English
What we spent, what it produced, what we're changing next. No 40-page PDFs.
Good fit
This is for you if…
- You have a real offer and can handle more calls or leads.
- You've run ads before and were never sure what you got.
- You want a person who knows your business, not a ticket queue.
Questions
- What's a realistic starting budget?
- Most local Birmingham businesses see meaningful data starting around $1,500–$3,000 per month in ad spend. We'll tell you honestly if your budget is too thin for the market you're targeting.
- Do I own the ad accounts?
- Always. Accounts are built in your name, and everything stays with you if we ever part ways.
- How fast will I see results?
- Search campaigns often produce leads in the first few weeks. Getting cost-per-lead where it should be usually takes 60–90 days of real optimization.
Other services
02
Search Visibility
SEO, local search, and AI visibility so customers can find you wherever they're looking.
03
Websites & Landing Pages
Pages that clearly explain what you do, build trust, and turn traffic into opportunities.
04
Analytics
Tracking that connects marketing activity to calls, leads, sales, and revenue.
Popular solutions
Common problems we get called about.
Google Ads not generating leads
Spend is going out, the phone isn't ringing. Here's what's usually broken.
Read MoreBad lead quality from Google Ads
Plenty of form fills, almost no real jobs. How we tighten the funnel.
Read MoreGoogle Ads for contractors
What actually works for trades and remodelers in the Birmingham metro.
Read MoreGoogle Ads for plumbers
Emergency demand, service area targeting, and call tracking done right.
Read MoreGoogle Ads for home services
HVAC, roofing, electrical, pest — seasonal demand without wasted spend.
Read More
Let's grow something great together.
Tell us what you're trying to accomplish. We'll help figure out what marketing actually makes sense.
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