Google Ads Audit
Find out where your Google Ads budget is actually going.
A plain-English audit of your account, your tracking, and your lead quality.
Most accounts we open aren't broken in exciting ways. They're broken in boring ones: wasted match types, conversions counting the wrong thing, budget pushed into Display, and a landing page that never had a chance.
The audit is a real review by the person who would do the work — not a PDF generated by a tool with your logo dropped on the cover.
What the audit covers
Where the money goes
Spend by campaign, match type, network, and search term, so you can see what you're actually buying.
Whether tracking tells the truth
We verify every conversion action. If page views or duplicate calls are counted as leads, every decision above it is wrong.
Lead quality, not lead count
We look at the searches behind your leads to separate real buyers from tire kickers and job applicants.
The landing experience
Where clicks land, how fast it loads, and whether the page answers the question the search asked.
How it works
01
Access
Read-only access to Google Ads, GA4, and your call tracking. Nothing changes in your account.
02
Review
A few hours of hands-on analysis across structure, targeting, measurement, and landing pages.
03
Walkthrough
A recorded call where we go through findings in priority order and hand you the fix list.
Questions we get
- What does a Google Ads audit cost?
- A focused audit starts at $750 and is credited toward your first month if you decide to work with us.
- Do I have to switch agencies?
- No. Plenty of clients take the fix list back to their current team. We'd rather be useful than pushy.
- How long does it take?
- About a week from the day we get access.
Popular solutions
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