Google Ads Audit

Find out where your Google Ads budget is actually going.

A plain-English audit of your account, your tracking, and your lead quality.

Most accounts we open aren't broken in exciting ways. They're broken in boring ones: wasted match types, conversions counting the wrong thing, budget pushed into Display, and a landing page that never had a chance.

The audit is a real review by the person who would do the work — not a PDF generated by a tool with your logo dropped on the cover.

Let's Talk

What the audit covers

  • Where the money goes

    Spend by campaign, match type, network, and search term, so you can see what you're actually buying.

  • Whether tracking tells the truth

    We verify every conversion action. If page views or duplicate calls are counted as leads, every decision above it is wrong.

  • Lead quality, not lead count

    We look at the searches behind your leads to separate real buyers from tire kickers and job applicants.

  • The landing experience

    Where clicks land, how fast it loads, and whether the page answers the question the search asked.

How it works

  1. 01

    Access

    Read-only access to Google Ads, GA4, and your call tracking. Nothing changes in your account.

  2. 02

    Review

    A few hours of hands-on analysis across structure, targeting, measurement, and landing pages.

  3. 03

    Walkthrough

    A recorded call where we go through findings in priority order and hand you the fix list.

Questions we get

What does a Google Ads audit cost?
A focused audit starts at $750 and is credited toward your first month if you decide to work with us.
Do I have to switch agencies?
No. Plenty of clients take the fix list back to their current team. We'd rather be useful than pushy.
How long does it take?
About a week from the day we get access.

Want to know what's really happening in your account?

Let's Talk