Paid Media · Plumbing

Google Ads for plumbers, built around the emergency call.

When a water heater fails at 6pm, you need to be the first number.

Plumbing demand is urgent, mobile, and phone-first. Most of the value is in a call placed within a minute of the search.

So we optimize for speed and presence at the moment of panic, and we make sure you can see which campaign produced each ring.

Let's Talk

What the build looks like

  • Emergency intent first

    Separate campaigns for emergency, repair, and planned work so budget and messaging don't blur together.

  • Call-focused everything

    Call ads, call extensions, and a mobile page where the number is the loudest thing on screen.

  • Dayparting that matches your crew

    Spend concentrated when you can actually answer and dispatch.

  • Ticket-value bidding

    Repipes and water heater replacements weighted differently than a $99 drain clear.

Questions we get

Should plumbers use Local Services Ads?
Usually yes. Google Guaranteed sits above search ads and charges per lead. We typically run both.
How fast can this go live?
A focused emergency campaign can be live within a week.

Want to be the first call?

Let's Talk