Analytics · Call Tracking
Know which marketing made the phone ring.
For most local businesses, the phone is the conversion. Track it properly.
If most of your leads call, and your reporting only counts form fills, you're measuring the smaller half of your business.
Call tracking done right attributes every ring to a source without confusing Google about your real phone number.
What we set up
Source-level numbers
Separate tracking for paid, organic, maps, and offline campaigns like direct mail and yard signs.
Keyword-level attribution
For paid search, down to the search that produced the call.
Qualification rules
Duration thresholds, first-time-caller filters, and tagging so quality is visible, not assumed.
NAP-safe configuration
Your real number stays primary everywhere it matters for local rankings.
Questions we get
- Do I need call recording?
- It's the fastest way to see lead quality and coach your intake. Alabama is a one-party consent state, and we configure announcements appropriately.
- What does it cost?
- Most local businesses run $45–$150 a month in tracking software, depending on numbers and call volume.
Popular solutions
Common problems we get called about.
CallRail integration
Call tracking wired into Google Ads, GA4, and your CRM the right way.
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Push closed revenue back into the platforms that bought the lead.
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Spend is going out, the phone isn't ringing. Here's what's usually broken.
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Plenty of form fills, almost no real jobs. How we tighten the funnel.
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What actually works for trades and remodelers in the Birmingham metro.
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Emergency demand, service area targeting, and call tracking done right.
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